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t h e p o r t f o l i o o f a d i g i t a l a n d b r a n d c r e a t o r . . .

STRATEGY

On effective communications

Comparison of traditional [IT] content updates vs the marketing one

Corporate content is traditionally communicated through word-of-mouth, marketing, and advertising campaigns. When such content finds its target, users are directed to websites (and other media) to search and ‘pull’ relevant information. Websites continue to be a major source for information online. But, with the increasing popularity of smarter mobile devices, creating exclusive content for small screens has

become a necessity. Companies are beginning to develop more digital content to help drive customer loyalty and sales. The name of the game is to ‘engage’ the end-user, and the ‘content app’ steps up to the challenge admirably. Rules of engagement Initially, the content app is introduced to the end-user by continued ...

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